Roopak Saluja, co-founder and managing director of Bang Bang Films and Jack in the Box, talks about nations as brands
We break from the normal Q&A format to accommodate our experts on brands on their views of the impact of the CWG on brand India. We asked them the following questions, and they answer, not question by question, but in their own inimitable styles.
The International Advertising Association of India has partnered with C Squared Communications to bring Simon Anholt, a specialist on Nation Branding strategy, to run a special Masterclass event in Delhi on 3 September, 2009.
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