LATEST

OpenAI kicks off test phase for ChatGPT ads

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

The new code of luxury – unique experiences

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

India’s ‘parental shield’ tops Snap’s digital well-being index, but cracks are showing

Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.

Cheil SWA appoints Sungkyoon Kim as President and CEO

The agency bets on data-led leadership with the data and transformation specialist at the helm.

D&AD hires David Patton as CEO

Dara Lynch stepped down last year after 18 years.

McVitie’s threads heritage through India’s premium biscuit squeeze

Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.

WPP plans to launch WPP Creative

There are no plans to remove agency brands.

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LATEST WORK

UPI meets the ‘Super Over’ moment

BharatPe’s latest film turns everyday payments into cricket metaphors, blending match-day...

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THE WORK

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