As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
LATEST
Consumer loyalty is shifting, as ‘experience debt’ grows
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
Principal Media: Can agencies stay objective while selling inventory?
As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
Innocean renews global media mandate with Havas
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Omnicom's Aditya Kanthy: This is fundamentally a growth play
The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.
Jeff Bezos-owned Washington Post to lay off more than 300 journalists
About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.
Omnicom, WPP, Publicis and Havas share prices plummet amid AI sell-off
Dentsu bucked overall decline, experiencing marginal increase.
Arthur Sadoun on Publicis’ growth, sector woes and the ‘kiss of death’
Publicis CEO talks to Campaign after increasing revenue and margin at annual results.
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