mumbai indians
IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.
The power of soft PR: IPL 2025 shows the way
A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.
IPL 2024 sponsorships round-up
Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.
Skechers teams up with Mumbai Indians
Signs on as an official kit partner for WPL and IPL
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