The author believes that brands are deriving unfair mileage at the celebrity’s cost which is unfair, unethical and uncalled for.
Watch the film conceptualised by the brand's in house team
MS Dhoni scores zero in the study about how celebrities have helped the fight against Covid-19 in the country
The Indian cricket team captain has a brand value of USD 237.5 million; Akshay Kumar replaces Deepika Padukone as second most valuable celebrity
The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author
Watch the film conceptualised by McCann Worldgroup India here
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