mruc

Jul 13, 2020

MRUC India pays tribute to Brahm Vasudeva

The former chairman and MD of Hawkins Cooker passed away on 10 July

May 08, 2020

IRS Q4 2019: Print readership declines while TV and digital grow

The sample size of IRS 2019 is 3.27 lakh households across India

Dec 30, 2019

IRS Q3: Print sees marginal decline while digital, TV and radio grow

No change in total readership in the last one month for Hindi dailies; English dailies see growth (.2 per cent) while regional dailies dip by .4 per cent

Nov 15, 2019

MRUC looks for research agency partner as deal with Nielsen runs out

The council has issued a RFP (request for proposal)

Aug 14, 2019

IRS Q2 brings the fear of declining readership out in the open

Eight of the ten most read newspapers in the country showed a drop in the average issue readership over the Q1 2019 edition of the study

May 13, 2019

Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"

The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.