mrf
Blog: Shawking! Prithvi Shaw damaged or destroyed?
The doping ban will slow down brand endorsements for the cricketer, writes the author
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Campaign India Power Play: MRF
Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015
MRF ropes in Dentsu Communications ‘to unveil new aspects of the brand’
Agencies handling the creative mandate for the tyre major are JWT and Lowe Lintas and Partners
Rediffusion DY&R appoints Karumbaiah to head Chennai
Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency business in Chennai, including accounts like Airtel, MRF, Arihant, ITC, Singapore Tourism Board as well as Lotte India. Karumbaiah was previously with O&M, Bangalore, working on the Lenovo account.
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