Aug 01, 2019

Blog: Shawking! Prithvi Shaw damaged or destroyed?

The doping ban will slow down brand endorsements for the cricketer, writes the author

Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

Feb 17, 2015

Campaign India Power Play: MRF

Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015

Sep 11, 2013

MRF ropes in Dentsu Communications ‘to unveil new aspects of the brand’

Agencies handling the creative mandate for the tyre major are JWT and Lowe Lintas and Partners

Jul 15, 2008

Rediffusion DY&R appoints Karumbaiah to head Chennai

Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency business in Chennai, including accounts like Airtel, MRF, Arihant, ITC, Singapore Tourism Board as well as Lotte India. Karumbaiah was previously with O&M, Bangalore, working on the Lenovo account.