The doping ban will slow down brand endorsements for the cricketer, writes the author
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015
Agencies handling the creative mandate for the tyre major are JWT and Lowe Lintas and Partners
Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency business in Chennai, including accounts like Airtel, MRF, Arihant, ITC, Singapore Tourism Board as well as Lotte India. Karumbaiah was previously with O&M, Bangalore, working on the Lenovo account.
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