With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing benchmarks.
LATEST
Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek
A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.
Bentley Motors gears up for creative review
The account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X, which won the account in 2022.
Ogilvy chair Hephzibah Pathak appointed as new CEO of WPP Creative
The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.
Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Google to retire Dynamic Search Ads in favour of AI Max
Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.
Havas Media Network India appoints Archana Aggarwal as chief growth officer
She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving consumer behaviour.
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