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The account was won post a multi-agency pitch
Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India
Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together.
Billed as the ‘world’s first interactive print ad’, it featured in Wired magazine
The search giant’s move from internet service to hardware manufacturing has far reaching consequences, particularly in the realm of mobile space
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