moloco
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
Top mobile gaming apps boost customer LTV by 6% in 2024: Report
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
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India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
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