models
Jul 29, 2025
PR retainers face reboot as clients demand proof
As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.
May 05, 2025
Fantasy sports AI models extend beyond gaming: Whitepaper
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
Nov 22, 2024
89% of CMOs predict growth in their marketing budgets: Dentsu report
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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