mobile marketing association

Aug 09, 2021

82% marketers find consumer data beneficial, struggle with attribution models: Report

MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings

May 27, 2020

Opinion: While battling the pandemic, think mobile first

The author explains how the mobile screen has gained importance during Covid-19

Oct 24, 2019

'Spamming leads to making the consumer immune or even hostile to the brand'

The author talks about building the future of marketing through the mobile

Sep 09, 2019

Smarties India 2019 shortlists announced

The awards are hosted by the Mobile Marketing Association

Jul 10, 2019

Consumer cognition of mobile screen ads is very high

The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment

May 16, 2019

I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'

MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see