mobile marketing
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?
Opinion: While battling the pandemic, think mobile first
The author explains how the mobile screen has gained importance during Covid-19
Opinion: Does traditional storytelling still apply on mobile?
The author asks, is it time to tear up...
Facebook confirms 'monetisation test' for media contributors
Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube
Mobile marketing company Brandtone launches India operations
Appoints Mandeep Singh MD; to start with operations in Mumbai and Delhi
VIDEO: Priya Prakash, Designing for Social Change, and jury member, Mobile Marketing, D&AD 2013
WATCH Prakash, founder, Designing for Social Change, talk about three trends she saw in the category
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