mobile advertising

Mar 27, 2018

Opinion: Overcoming fraudsters in India’s mobile advertising market

Ad Fraud? Fret-not, says the author, and lays down some ground rules to bypass the fraudsters

Aug 26, 2016

Opinion: Does traditional storytelling still apply on mobile?

The author asks, is it time to tear up...

Aug 01, 2014

Why 2014 won't be the year of mobile advertising

Like 'digital', mobile has been digested the wrong way with our production mentality towards advertising, says the author

Jun 05, 2014

India one of the nine high-growth markets to power global M&E revenue: PwC

Mobile advertising will overtake classified Internet advertising in 2014, says the report.

Dec 02, 2013

‘Tracking optimisation is a global need’

Q&A with Madan Sanglikar, co-founder and MD, ad2c

Oct 17, 2012

The mobile trends that marketers should focus on: Gartner

Research firm Gartner advises marketers to keep an eye on bar code marketing, mobile coupons and augmented reality