microsoft
From spectacle to systems: Why 2026 may force AI to grow up
In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Agentic AI and the morality gap: Can logic learn compassion?
The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20260108&c=1)
Microsoft to retire Xandr DSP in favour of an AI-powered future
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
.png&h=268&w=401&q=100&v=20260108&c=1)
Skype signs off: The OG of video-calls logs out for good
One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
