microsoft
Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
Buyout aims to address security concerns from governments in these markets over user information and privacy.
Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising
Anheuser Busch took a grenade and threw it into the fantasy 'Dilly Dilly' world it worked so hard to create
Facebook finds fresh Microsoft/Sony data breach amid new privacy standards
FTC confirms $5bn Facebook fine, criticises the company's 'deceptive' behaviour, and announces it is suing Cambridge Analytica.
Apple regains crown as world's most valuable brand as Facebook value sinks
Apple has beaten Google to return to the top, with Amazon in third place.
The business relevance of diversity
What are the challenges for a CMO when targetting a diverse market? A panel at the Marcus Evans CMO Excellence Forum 2018 dwelt upon this topic. Excerpts:
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