microsoft

Jun 26, 2025

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

May 16, 2025

Microsoft to retire Xandr DSP in favour of an AI-powered future

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Mar 05, 2025

Skype signs off: The OG of video-calls logs out for good

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.

Mar 03, 2025

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.

Oct 21, 2024

IPG unites agencies and clients under all-in-one data platform ‘Interact’

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Jul 22, 2024

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?