microinfluencers

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
Jun 12, 2025
Campaign India Team

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.

Healthcare embraces influencers, but can trust be maintained?
Sep 30, 2024
Ravish Yadav

Healthcare embraces influencers, but can trust be maintained?

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.

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