micro influencers
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7 hours ago
Micro-influencers, major shifts: India’s new marketing frontier
From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
Jul 09, 2025
From star power to feed power: Who sells more?
India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.
Oct 20, 2021
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Aug 30, 2021
Opinion: The emergence of micro-influencers and its union with PR
The author suggests ways brands can maximise ROI with the help of this new phenomenon
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