mergers and acquisitions
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The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time
Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.
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CleverTap acquires rehook.ai
To merge rehook.ai’s promotions automation solution with its customer engagement and retention platform.
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
The network includes 15,000 people across 90 countries.
How big can big get?
Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.
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