A look back at the ideas that earned India recognition on advertising's biggest global stage.
LATEST
Campaign Cannes Global Podcast, episode 3: Review of festival and big winners
Editors from Campaign's sites around the world gather to pick their Cannes highlights.
FIFA World Cup: The gentrification of the people’s game
FIFA has always been structurally exclusive, but growing barriers to access could threaten the fan experience and commercial value at the heart of the tournament.
93% of consumers use YouTube, making it India’s dominant digital platform: Hansa Research
According to its recent study, Instagram is the second-most engaging platform, reaching 71% of consumers and recording an average daily engagement of 58 minutes.
Creativeland Asia Delhi wins Del Monte India creative mandate
New brief comes as Del Monte sharpens its brand positioning in India while its global parent continues to navigate financial restructuring
Pride Marketing 2026: what's missing in pride marketing?
Industry voices across APAC reveal a growing demand for authenticity beyond rainbow logos.
Attention is rented, brand equity is owned: Prof Anand Narasimha
Cannes Lions rewards creativity. Business rewards brands. The Specialist Brand School’s dean and professor wonders whether advertising can still do both?
The most powerful distinctive assets already exist – you just don't own them
Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.
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