mercedes benz

Sep 23, 2021

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign

Jun 30, 2021

Is India’s luxury surge mirroring China’s?

India has a fast-growing elite and aspirational classes — and their insatiable appetite for luxury reminds global brands of China

May 13, 2021

Mercedes-Benz India revamps sales and marketing role

Pradeep Srinivas will succeed Amit Thete for marketing and customer journey function

Nov 10, 2017

Pick of the Week: When golf meets formula 1

At AdAsia 2017, David Coulthard demonstrated how a F1 driver could be equally effective endorsing other sports. This throwback stands out this week

May 27, 2015

‘Gone are the days when you could just attribute it to the brand name’

Santosh Iyer, VP – marketing, CRM, explains Mercedes Benz India’s market-leading last quarter of sales, and why the brand has steered clear of a brand ambassador