SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

The platform said they will be adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.

A joint statement from FIFA and Zee said the deal covers 39 ⁠FIFA events over eight years through 2034, including the Women's World Cup in 2027.

From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.