Collaboration aims to leverage Airtel Ads’ inventory and MediaMath’s technology and distribution
The platform is launched as part of the larger growth strategy for Flipkart’s Ad Tech business
Partnership to help advertisers measure reach and frequency
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
The initiative is in partnership with a global tech firm, Mediamath
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