measurable

Ad to arc: What Cannes 2025 tells us about branded entertainment
8 hours ago
Prasoon Joshi

Ad to arc: What Cannes 2025 tells us about branded entertainment

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

7 Brands unveil purposeful campaigns promoting green initiatives

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Are awards Fundamental?

10 Are awards Fundamental?