mcanvas
Nov 18, 2025
Attention, not viewability, drives impact: mCanvas–Lumen report
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Oct 11, 2018
Weekend Wrap: 12 October
In the news: Ethinos Digital Marketing, ITC Charmis, mCanvas, SocioSquares
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