A marketing campaign to announce the name change is in the works.
Max New York Life Insurance has announced the appointment of Amitabh Bachchan as the brand ambassador for Max Vijay. Max Vijay looks at providing financial inclusion to the underprivileged masses.
Madison Media has won a sizeable amount of business over the last few months. The new business wins include Indian Oil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH. The account size is estimated to be about Rs 325 crore.
Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the Indian Railways. From July 8, Chennai, Bangalore and Trivandrum Rajdhanis will sport Max New York Life advertising on its exterior.
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