max new york life

May 13, 2011

Close - Up: "Most clients like the safety net of the large agency"

Satbir Singh, managing partner and chief creative officer of Euro RSCG India, discusses his career, awards and his thoughts on independent creative agencies with Arati Rao

Mar 10, 2011

Double Standards: Is it a good time for reputation management?

Even to those who use the services of a public relations agency, the concept of Reputation Management is a little hazy. Jagadeesh Krishnamurthy tries to make things simpler

Aug 27, 2010

Does the World Cup matter to Indian brands?

While the FIFA World Cup will decide the fate of brands elsewhere, Bindu Nair Maitra checks the impact in India

Feb 18, 2010

Max New York Life launches integrated campaign for 'Shiksha Plus'

Max New York Life has launched I-Genius, which it describes as a 'comprehensive parent-child nurturing programme', that will support talent development of children by identifying and rewarding those kids display all-round skills.The launch of this programme comes close on the heels of the company's announcing its child plan, Shiksha Plus. To promote the same, it has unveiled a 360-degree campaign.

Apr 24, 2009

Max New York Life celebrates life after retirement

Max New York Life has launched a new campaign that looks at promoting its Pension Plans. Ogilvy & Mather has created the campaign. This latest campaign looks at retirement as a cause for celebrating life.