The agency bagged the account post a multi-agency pitch.
Q&A with Sevantika Bhandari, director, marketing Max Bupa Health Insurance
The account was won in a multi-agency pitch; Bates 141 (now Bates CHI & Partners) is the incumbent agency on Max Bupa
Bhandari will be responsible for product portfolio management, brand, customer research, online marketing and communication
The agency also won the creative mandate for the Group's new brand Antara
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