The journey of Publicis chairman and CEO Arthur Sadoun and his predecessor Maurice Lévy to an empty Cannes features in a short mock film to promote the Groupe's Cannes-Do awards.
Lévy was announced in November 2019 as interim chief marketing officer.
'I didn't dare to ask for any additional help,' CEO says.
Leadership unveiled a turnaround plan on Friday.
Will be involved with the agency for the next six months
During a full-year 2016 earnings call dripping with nostalgia, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.
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