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Turning music catalogues into brands with cultural currency
From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Amedeo Aragona, regional marketing head—Indian subcontinent at Kinder Brands tells Campaign that the Italian confectionary brand wants to capture this buyer cohort in what is now its largest market globally.
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Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award
Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.
Mattel’s media mandate goes to Lodestar UM
The account will be managed by the agency's Mumbai office
Opinion: Barbie turns 60! A great lesson in gender evolution
The author traces the evolution of Barbie
D&AD 2012: Mudra Delhi bags In-Book award
“Flipped city” for Philips is the only India entry awarded
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