mastercard

Nov 24, 2020

Female entrepreneurs disproportionally affected by pandemic

Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress

Jul 09, 2020

Marketing in times of crisis: Mastercard's global CMO shares four common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

Jun 29, 2020

Lions Live 2020: Four CMOs discuss four future actions that will deliver growth

Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live

Jun 03, 2020

'Priceless' pivot: How Mastercard took exclusive experiences online

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

May 18, 2020

New York Festivals Advertising Awards 2020: Mastercard is brand of the year

Global campaigns won six Gold, six Silver and 14 Bronze awards at the festival

Apr 09, 2020

Helo gets Rohan Mishra as head in India

Moves from Juul where he was heading Government relations