"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
Global campaigns won six Gold, six Silver and 14 Bronze awards at the festival
Moves from Juul where he was heading Government relations
Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce
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