The financial services provider has furnished itself with a new 'sonic identity' that it says will help it remain relevant in a world of frictionless payments and conversational commerce.
Iconic red and yellow overlapping circles will stand alone for the first time since their introduction in 1968.
In the news: WPP India, Siyaram's, Garnier, Mastercard, Vertoz, ISA
In the news: ASCI, Crosshairs Communication, MasterCard and Nivea
Was VP, strategic marketing for Godrej Industries prior
Halle Berry, Raja Rajamannar and Michael Roth in discussion on new ways to connect with fans
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