Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
Global campaigns won six Gold, six Silver and 14 Bronze awards at the festival
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