marc pritchard

Dec 05, 2019

P&G's Marc Pritchard promises further belt-tightening in marketing and media

The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.

Oct 07, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Jun 20, 2019

Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Feb 22, 2019

IAA World Congress: Pictures from day two

View images from the second day of the three-day festival being held in Kochi

Mar 07, 2018

Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.

Jul 04, 2017

'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G

Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media