The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
View images from the second day of the three-day festival being held in Kochi
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media
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