The e-publication’s GM – marketing speaks about its Onam campaign, the response, and what categories have shown an uptick in festive spends
The Navamalayali creative depicts Kerala's transformation to the modern era, by the varied digital platforms of Manorama Online.
Natesh Mani of Sify says that many of the advertisers are great speakers but bad listeners. Mariam Mathew of Malayalam Manorama calls social media as the dream baby of marketers.
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