A Cannes Lions juror, Rao argues that gamification now shapes culture, education, employability and products—forcing agencies to rethink gaming communities beyond media buys and visibility metrics.
LATEST
We want to help India become the most innovative nation in the world: Rajan Anandan
Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success
Advertising legend Piyush Pandey posthumously conferred with Padma Bhushan
The award recognised his transformative contribution to commercial advertising, public communication, and nation-building campaigns.
LinkedIn expands ad transparency with DoubleVerify measurement
Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.
FIFA World Cup: How Verizon, TikTok and Home Depot are bringing fans pitchside
The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.
Esports needs its own Cannes category: Leo South Asia's Amitesh Rao
A Cannes Lions juror, Rao argues that gamification now shapes culture, education, employability and products—forcing agencies to rethink gaming communities beyond media buys and visibility metrics.
The Swatch x AP queues were never about the watch
Audemars Piguet is betting that proximity to the dream will recruit the next generation of dreamers rather than retiring them at an affordable price point. Will that bet rewrite the luxury brand playbook?
APAC consumers more open to using AI-assisted purchasing: report
The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases.
OPINION
Global News
LATEST WORK
Kansai Nerolac cools queues, not just...
Its Perma NoHeat moves from product demo to lived experience, easing barefoot...
WATCHTHE WORK
AI enters innerwear, but with a twist
Papdi’s walls become Birla Opus’ battleground
Reliance resQ sells relief, not repairs
Flipkart turns heatwaves into shopping signals
Thierry Henry can't stop watching himself in new Samsung spot
Bald joke drives Ralson Tyres truth home
Kansai Nerolac cools queues, not just rooftops
Fevicol turns India’s power game into a jingle
When Havells turns trolls into fans on cue
Netflix streams the post-IPL match cooldown
ChatGPT finds its IPL moment in India
When waiting becomes the break
When walls weather like skin
Damp walls meet dance beats in South push
Writing women’s identity, one choice at a time
Where protection meets emotion
Gold ETFs go mobile, storytelling stays grounded
PARTNER CONTENT
75+ Incumbents & Insurgents Exchange Growth Learnings in MMA India-WPP Media’s Modern Marketing Reckoner 2026
Talented and mktgstack launch Indian Scroll Festival, India’s first vertical film festival.
What the 2-city MMA India Growth Dialogues revealed about the new mandate for marketing leaders
Pixel Perfect! How Nash8 Turned IndiGo Axis Bank Credit Card Launch into a Game Worth Playing
VETO Onboards B4U Network Channels to Strengthen Its Entertainment Offering
South Era Network Launches to Bring the Global South to the Center of the Global Conversation
Nayara Energy’s ‘Naye India Ka Nayara’ film shows how Fuel Meets Performance as a story of progress
When Marketing Owns Growth: Why MMA India is Convening 50+ CMOs Across Mumbai & Bengaluru
Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation
NDTV at Davos, Putting India at the Heart of the World’s Thinking Room
'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign
SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact
Havells ke deva
Why NCPA was the natural home for Cannes Homecoming 2025
The Navabharat’s Power-Packed Conclave is Back!
MY FM is now 44 Station Network
Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki
Harshhik S Suraiya of Vanilla Films launches Studio Zuno
India at Cannes Lions 2025: A springboard, not a summit
Podcasts