mahindra
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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The CMO’s MO: Pratik Mazumder talks about leveraging gen AI for Mahindra Holidays & Resorts India’s content
Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.
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Project Nanhi Kali longs to educate a village girl buffaloed by society
Watch the film conceptualised by Ogilvy here
Ford-Mahindra joint venture called off
Ford will continue independent operations in India and is likely to get in to a contract manufacturing arrangement with Mahindra
Media360 India Awards: iProspect, Switzerland Tourism bag top honours
Performics.Resultrix, Mahindra Rise, Columbus India, Viacom18, VRL Media also bag Golds
Pick of the Women's Week
Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses
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