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Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness
The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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The CMO’s MO: Pratik Mazumder talks about leveraging gen AI for Mahindra Holidays & Resorts India’s content
Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.
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Project Nanhi Kali longs to educate a village girl buffaloed by society
Watch the film conceptualised by Ogilvy here
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