ma parthasarathy

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Media 360 India: Measurement of media - sample to census?
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Apr 01, 2019

Media 360 India: Measurement of media - sample to census?

Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...

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Exploring the many facets of data: Musings from I-Com @ San Sebastian
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Apr 16, 2018

Exploring the many facets of data: Musings from I-Com @ San Sebastian

The chief product officer of Mindshare South Asia shares his first experience of the Data Summit

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I-Com Global Summit 2018: Mindshare bags solitary Indian win
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Apr 11, 2018

I-Com Global Summit 2018: Mindshare bags solitary Indian win

The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'

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Mindshare creates ‘head of data and technology’ roles in India, Apac
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Aug 29, 2016

Mindshare creates ‘head of data and technology’ roles in India, Apac

Ropes in Mahendra Upadhyay for India; Apac head Aloun Liu's mandate spans Asia, ME and Africa

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Mindshare  South Asia names MA Parthasarathy chief product officer
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May 28, 2015

Mindshare South Asia names MA Parthasarathy chief product officer

Ruchi Mathur named leader, client leadership for North; Saket Sinha rejoins agency as principal partner

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Mindshare India: Which half of the spend works?
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Jan 19, 2011

Mindshare India: Which half of the spend works?

MA Parthasarathy, leader, business planning, Mindshare South Asia, says that the rise of real-time campaign management is a result of marketers seeking the answers