ma parthasarathy

Apr 01, 2019

Media 360 India: Measurement of media - sample to census?

Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...

Apr 16, 2018

Exploring the many facets of data: Musings from I-Com @ San Sebastian

The chief product officer of Mindshare South Asia shares his first experience of the Data Summit

Apr 11, 2018

I-Com Global Summit 2018: Mindshare bags solitary Indian win

The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'

Aug 29, 2016

Mindshare creates ‘head of data and technology’ roles in India, Apac

Ropes in Mahendra Upadhyay for India; Apac head Aloun Liu's mandate spans Asia, ME and Africa

May 28, 2015

Mindshare South Asia names MA Parthasarathy chief product officer

Ruchi Mathur named leader, client leadership for North; Saket Sinha rejoins agency as principal partner

Jan 19, 2011

Mindshare India: Which half of the spend works?

MA Parthasarathy, leader, business planning, Mindshare South Asia, says that the rise of real-time campaign management is a result of marketers seeking the answers