Oct 09, 2015

Why have marketers stopped putting creativity first?

The gut is mightier than the focus group says the author, who has been on client and agency flanks

Oct 25, 2011

Profile: “At 23, I was strategising with Rupert Murdoch”

Tarun Katial of RBNL tells Shephali Bhatt about his journey from media planning to running a media entity

Oct 07, 2011

Weekend reading list

Devote this weekend in reading an autobiography that could become the book that changed your life

Feb 12, 2011

"The patient has become a consumer of health"

Arati Rao had a great learning session with Amar Urhekar, representative director and president, Japan, and executive vice president, Asia Pacific, McCann Healthcare, discussing the challenges and opportunities in healthcare advertising