The account was won following a multi-agency pitch that started in August last year
Malik moves in from LMG where she headed planning for ITC Foods
How Campaign India rates the agency: 5
Wynn Telecom Limited, which recently announced its foray into mobile handset business under brand 'Wynncom' has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Karishma will largely be responsible for mass media, while special activations and properties related to sports would be done by Alliance.
Lintas Media Group (LMG) has announced the launch of “The Collaborative”, bringing together the domains of planning sciences; buying analytics and consumer and category landscape. Headed by Premjeet Sodhi (pictured), president, "The Collaborative", it will operate as a central intelligence agency that will focus on development and application of knowledge and systems for LMG’s media planning and buying ‘collectives’.
Lintas Media Group (Delhi) has bagged the media mandate for Voltas ACs. The size of the account is in the range of Rs 35-40 crores.Commenting on the win, Sudha Natrajan (pictured), president and COO, Lintas Media Group said, "The agency's past record and performance left a positive mark with the client. We look forward to doing some good work on the brand. This is going to be a big year for Voltas and we are confident of being an integral part of the brand's growth story and help the brand scale new heights in gaining superior mindshare."
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