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RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
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When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
Diageo India appoints Praveen Someshwar as CEO-Designate
Hina Nagarajan will move to another global executive position at Diageo plc
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Birla Estates teams up with Vicky Kaushal to demystify real estate
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
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Shriram Finance’s gold loan ads strike gold with humour
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
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