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May 20, 2025

RK Swamy bets on strategy amid shrinking ad spends

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

Apr 28, 2025

When tea hits the high notes: Brooke Bond’s musical brew

Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.

Jan 14, 2025

Diageo India appoints Praveen Someshwar as CEO-Designate

Hina Nagarajan will move to another global executive position at Diageo plc

Sep 02, 2024

Birla Estates teams up with Vicky Kaushal to demystify real estate

The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.

Aug 12, 2024

Shriram Finance’s gold loan ads strike gold with humour

Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.