lifebuoy

May 13, 2022

Advertising used to be very basic, but today it's very creative: Madhuri Dixit

The actor spoke with Campaign India about her experiences in advertising and how far she thinks the industry has come

Apr 13, 2022

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Nov 23, 2020

For Unilever, pandemic provides new purpose for brand Lifebuoy

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

Mar 26, 2020

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.

Dec 04, 2019

Mindshare system reaches rural India where the internet doesn't

The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.