Nov 23, 2020

For Unilever, pandemic provides new purpose for brand Lifebuoy

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

Mar 26, 2020

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.

Dec 04, 2019

Mindshare system reaches rural India where the internet doesn't

The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.

Sep 26, 2019

Spikes Asia 2019: Mindshare India strikes Platinum and Golds at Tangrams

Mindshare India won a Platinum, two Golds at the Tangrams Effectiveness & Strategy Award

Jan 10, 2019

WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'

The win came for the entry 'the adaptive data lighthouse' for Lifebuoy