After 28 years of working together, BBH and Levi Strauss & Co have announced a parting of ways. Nigel Bogle, co-founder and group chairman of BBH, acknowledged the important part that Levi’s has played in the BBH story, since the agency’s London division won the account as a founding client in 1982. “We feel it is best that we part company, which we do on good terms. We wish Levi Strauss & Co. all the very best for the future. It has been a privilege to work on this iconic brand,” he said.
Madison World has won the integrated media and PR account of Levi Strauss & Company. In what Sam Balsara, chairman, Madison World, describes as a first for the agency, Madison will be handling the denim brand's media, PR, outdoor, BTL and celebrity entertainment portfolio through each of its specialized units.
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