Watch the film conceptualised by WPP India here
Executed one of the biggest social media campaigns to date
Watch the films conceptualised by Wunderman Thompson here
Watch the ad film conceptualised by Anuja Chauhan and Team Pepsico here
It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao
The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get Rs 5 lakh, for their ideas. Following a three month long campaign, the flavours shortlisted are: Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly.
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