Jun 02, 2020

Lay's pays tribute to the heroes behind the #Heartwork

Watch the film conceptualised by WPP India here

Oct 22, 2019

Lay's smiles through Alia Bhatt and Ranbir Kapoor

Watch the films conceptualised by Wunderman Thompson here

Jul 31, 2014

Pepsico goes #BackToSchool, to celebrate Friendship Day

Watch the ad film conceptualised by Anuja Chauhan and Team Pepsico here

Aug 27, 2010

Will crowdsourcing be a threat to agencies?

It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao

May 05, 2010

Crowdsourcing result: Lay's launches four consumer co-created flavours

The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get Rs 5 lakh, for their ideas. Following a three month long campaign, the flavours shortlisted are: Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly.