The contest was held by Campaign India, in association with MTV, at Goafest 2011
Laurie Coots, chief marketing officer, TBWA, talks about the five things that keep her awake at night in her presentation at Goafest 2011
Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.
This year, thanks to all the negative buzz that preceded the resolution, the Goafest committee has pulled out all the stops to make Goafest 2011 an event you can't miss. Here are the confirmed speakers
TBWA Worldwide’s chief marketing officer Laurie Coots acknowledges first up that her role is an unusual one within a typical agency structure. Coots, who has been with the Omnicom owned agency for the last 26 years, has a multi-faceted role within the organisation.Besides being involved closely in most of the key global pitches within the network, Coots is also responsible for how the TBWA brand is positioned worldwide, in each of its 75 offices.
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