large language models
Voice AI at the frontline: Control or creativity?
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?
Inside the first global benchmark for AI creativity in advertising
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
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Nvidia makes a strong AI push in India
At the Nvidia AI Summit in Mumbai, the company’s founder and CEO, Jensen Huang revealed that it is partnering with Reliance Industries to build artificial intelligence infrastructure in the country.
CMOs must master AI to prove marketing’s business impact: Rohit Dadwal
MMA Global’s CEO for APAC tells Campaign that AI can revolutionise marketing but only if CMOs shift the narrative from innovation to transformation.
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