The campaign has been created by Metal Communications
How Campaign India rates the agency: 8
What soothes the brows of our adlanders? We asked them for their all time favourites...
Kurien Mathews, former TBWA founder director, is set to join Metal Communications
Campaign India was one of the fortunate few to receive the spectacular showpiece record of W+K. Here’s a masterly review of the limited edition, not-for-sale, collector’s item It is tough to comment objectively on work done by iconoclasts who have successfully demolished most established rules of the game, to build an enterprise that remains one of the most admired companies in our business, ever. It is easy to get overwhelmed, and there is a lot that there is to be overwhelmed about W+K.
What does a brand do in times of trouble? What roles can advertising and communication play in times such as these?These were questions that Ivan Arthur and Kurien Mathews wanted answers to, and, on behalf of the Subhas Ghosal Foundation, laboured, with the active help of 13 communication professionals, to produce a study that attempted at providing answers.
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