koorichh

Mangroves make their marketing debut — finally
Jul 30, 2025
Campaign India Team

Mangroves make their marketing debut — finally

A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.

McDowell's X series: From mass appeal to premium power
Oct 14, 2024
Vinita Bhatia

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

7 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

8 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

9 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030