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1 day ago

Mangroves make their marketing debut — finally

A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.

Oct 14, 2024

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.