Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.
Ad aired ahead of basketball star's memorial service on 24 February
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
Watch the ad film conceptualised by Wieden & Kennedy Amsterdam here
Watch the ad film conceived by Crispin Porter & Bogusky for Turkish Airlines here
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