Watch the ad film conceptualised by J. Walter Thompson here
Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.
Here's a selection of 15 films, which in their own way added to the nation's celebrations
There are no shortlists from India at this year's competition
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
WATCH the top 10 films here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins