View the films here
Watch the ad film conceptualised by J. Walter Thompson here
Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.
Here's a selection of 15 films, which in their own way added to the nation's celebrations
There are no shortlists from India at this year's competition
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
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