kit kat
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Feb 09, 2016
Kit Kat infuses fun into a boarding call, urges users to do something different on every break
Watch the ad film conceptualised by J. Walter Thompson here
Nov 30, 2015
Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting
Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.
Nov 10, 2015
Diwali 2015: Work that added glow to the festival of lights
Here's a selection of 15 films, which in their own way added to the nation's celebrations
May 15, 2014
FAB Awards 2014: Kit Kat is ‘Brand of the Year’
There are no shortlists from India at this year's competition
Jan 02, 2014
2013 in review: Top 5 oddest brand extensions
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
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