kit kat

Nov 30, 2015

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

Nov 10, 2015

Diwali 2015: Work that added glow to the festival of lights

Here's a selection of 15 films, which in their own way added to the nation's celebrations

May 15, 2014

FAB Awards 2014: Kit Kat is ‘Brand of the Year’

There are no shortlists from India at this year's competition

Jan 02, 2014

2013 in review: Top 5 oddest brand extensions

Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.