Dec 02, 2019

Voot Kids pairs fun and learning together

Watch the film conceptualised by McCann Worldgroup India here

May 30, 2014

Goafest 2014: ‘Are you a complement to the computer? Or is it better off without you?’ - Guy Hearn, Omnicom Media Group

Parents are looking for help, and brands can help them use digital for kids’ development, said the first speaker at this year’s festival

Oct 10, 2013

‘Advertising is a big reality’: Manas Mohan

As Tinkle turns 33, the ACK Media COO explains the brand’s strengths, digital focus and merchandise push

Oct 13, 2011

Indian shows catching up with foreign content for top spots in kids genre

Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up

Oct 29, 2010

Nickelodeon releases findings from its ‘Play Life’ research

Findings reveal Only 25% kids play outdoors on a daily basis

Oct 09, 2009

New Generations study: Indian kids now get 39% more pocket money

The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.