Q&A with Kevin Vaz, head, English business, Star India, on Star World Premiere, which launches 24 September
The channel goes on air on 16 December with a library of over 350 movies, and will position itself as West Bengal's ‘biggest blockbuster movie channel’.
The digital solution called STAR Content LIVE will enable advertisers to deliver their TVCs for telecast across the STAR Network
Watch the video from September 13's strategic tie-up here
Kevin Vaz (pictured) has been promoted as president, ad sales, STAR Network. He was earlier executive vice president, STAR Network.
STAR India will see an advertising roadblock with Hindustan Unilever brands for the entire day across the network on Thursday, September 17, 2009. All STAR India channels – STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel [V], STAR Jolsha, STAR Pravah and STAR Vijay, will have only advertisements of HUL brands, with Lifebuoy leading the pack.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins