Prof. Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, was in Mumbai on 11 March 2013 to conduct a seminar on ‘Building powerful and profitable brands – In good and bad times’. The event was organised by Draftfcb-Ulka Group’s Cogito Consulting.
On the sidelines of a day-long seminar organised by Draftfcb-Ulka Group’s Cogito Consulting, Prof Keller speaks on competitive advantage, investing in a recession, and more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins